Clarity on our terminology

Green is great

Lucinda is not about greenwashing

We understand how and why businesses adopt sustainability as part of their strategies & we welcome the opportunity to build aspiration and skills across all sectors

This section includes definitions of key terms - circular economy, nature positive, net zero and sustainability - as well as links for more information

Key ideas

  • Circular Economy

    A circular economy is an economic system in which resource input and waste, emission, and energy leakages are minimised by cycling, extending, intensifying, and dematerialising material, water, and energy loops.

    This can be achieved through digitalisation, servitisation, sharing solutions, long-lasting product design, maintenance, repair, reuse, remanufacturing, refurbishing, and recycling.

  • Nature Positive

    Nature positive is the headline goal for nature, enhancing resilience of our planet to halt and reverse nature loss, from a 2020 baseline.

  • Net Zero

    Net zero refers to the state where emissions of greenhouse gases due to human activities are balanced by the removal of these gases. It means humans are no longer adding to the total amount of greenhouse gases in the atmosphere, and making climate change worse.

  • Sustainability/ Sustainable Development

    Sustainability is meeting the needs of the present without compromising the needs of the future. It balances economic, enviornmental and social priorities.